| Network Marketing: Is It Right for You? |
| Articles - Retirement |
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Over 90% of all Network Marketers spend more money than they make. Of the remaining ten percent, 60%-70% make less than $500 per month.
Over 90% of all Network Marketers spend more money than they make. Of the remaining ten percent, 60%-70% make less than $500 per month. Those are terrible odds! Did you sign up in your business so you could make less than $500 per month? I doubt it! So what can you do to stack the deck in your favor once you've caught the "MLM bug"? Since the majority of networkers don't make much money, the chances are pretty good that your sponsor is making less than $500 per month. Unless he or she is really savvy, they probably won't know what to say when you tell them, "I'm not interested in knocking on doors or calling family members. I want to use the internet to build my business." Even though the internet has been used to sell everything from houses to horses, it has only recently become a viable tool for MLMers. Through to hard work and insights of a small group or really smart people, it is slowly becoming a reality. But the vast majority of network builders get into an MLM for the wrong reason--they used a product that helped them lose weight or save money, and now they want to tell other people about it. You sponsor might be under the impression that the way to success in your business is to "sell a lot of product". Nothing could be farther from the truth. Don't misunderstand me: you NEED to represent a good product and a reputable company. Otherwise you're going to spend a lot of time explaining why your product really doesn't work very well. Most networkers are initially attracted to an MLM opportunity because of the superior quality of a product. This is an important factor in choosing a company to represent, but it's not the MOST important factor. Of course, you want to share a product you like and can stand behind. If you're just selling something for the money, your prospects will sniff you out and know you're insincere and they won't listen to you the next time you have something you want to tell them about. In fact, I'll say something here that's almost heresy: "Your Product Is Not Important To Your Success!" Well, it's important, but it's not the be-all and end-all of your business. There are two factors that attract people into your business. The first is the possibility of financial independence. The second is believing that you will help them succeed. The only way you can do that is if you have a simple system they can start to use right away so they have some instant success. The number one reason for failure in MLM is that most distributors are left to figure out what to do next. They have no network and no marketing skills and they're expected to be a success because of their passion for a product. Most sponsors have no idea how to provide a track to run on. They leave the new recruit with shopworn advice like "make a list of 100 people and start calling them". The old way of getting a distributor started is to tell them, "make a list of 100 friends and family, prioritize them, and call them all." This is most people's worst nightmare and if they ever call anyone, it's a miracle. The internet would be a perfect tool for building a downline if there was a tool that was easy to implement, affordable, and duplicatable. The truth is, that's out of the reach and skill level of the vast majority of people. (If you're a computer pro and you also have marketing skills I hope you WILL think about creating an automated downline building system. Let me know because there's a huge market for a prospecting/recruiting system that non-techie types can use, and I'll be the first!) The best system I've found is a multi-part system. Part One is called Magnetic Sponsoring by Mike Dillard. Mike had some powerful insights into how people approach network marketing. He realized that most people simply don't have the MINDSET to be successful and that mindset is fundamentally important. Not one MLMer in a hundred knows this vital piece. Magnetic Sponsoring teaches you how to quickly and easily acquire the right mindset. The second part is called MLM Lead System Pro, which is a turn key system for building an online recruiting "machine" that's extremely effective and easy-to-implement. I've been involved in networking for quite some time. I really, truly wish I'd had Magnetic Sponsoring when I got started. I would be far ahead of where I am right now. Nonetheless, with this new knowledge and MLSP, I'm confident my business will skyrocket this year. If you'd like to find out more about Magnetic Sponsoring or MLSP, click the link in my signature below. DISCLAIMER: This article is provided as information only and is not to be taken as financial advice. After struggling to build his MLM for many years, John Zehr discovered a way to attract new distributors almost magically. He's offering free training videos that explain the "Magnetic Sponsoring" techniques at his web site, free of charge. Click here to get your own unique version of this article with free reprint rights. |