Branding Your Business Correctly Online | Retirement

by MikeKoller

Let's face it. If you are marketing yourself and your business online today to attract prospects, you need to establish yourself as an expert in your field. This way people view you as a professional who is worthy of their attention.

But, if you do this effectively, your prospects will probably choose to visit your web site or landing page to find out more about your business and what you can possibly offer them.

It can get confusing today, with all of the information out there on online marketing. We can promote by creating our own blog or by using social media and bookmarking sites. Some of these include youtube, Twitter, MySpace and Linkedin.

You should probably use as many of these as possible. The challenge is that it takes so much time. You may want to just choose a few of them and do it up right.

Take some time and sign up on some of them and create your profile, upload a picture, write a bio about yourself and enter in the link or links to your web site you'd like visitors to go to, to check you or learn more about your company and your products or services.

First Place You Must Properly Brand Yourself Online:

The focal point of your marketing program should be your own blog. The best route to go is to use WordPress to create your blog.

You can begin by picking up a domain or web site. I use GoDaddy. Simply go there and search for a good web site name. You can use your name or a business name. Pick something that is easy to remember and represents your business.

It is worth creating a personal logo and either creating a graphic or paying someone else to do that for you. You may also want to put your photo or the logo of your brand if you have one. If you can't do this, my company does it cheap. The link is below.

You can use your blog to offer valuable information and build credibility with your customers. You can also use your blog to build a list of customers or prospects and stay connected.

You can also add an Opt-In box where they can subscribe to your list. A great idea is to give something away for free to motivate them to subscribe. You can give away a free report, ebook, course or newsletter.

A blog is a MUST! It is a key tool in your promotion tool box.

Place You Must Brand Yourself #2:

The second place that should be a big part of your branding online is your YouTube Account. Video can be a big way to get the message out to the world about what you can do to help them solve their problems with your products and services.

Videos rank high in the search engine results for most searches. Perhaps one reason for this is the fact that Google owns YouTube.

Simply go to youtube and take a few moments to set up your channel. All you have to do is fill in the blanks with your name, company etc... After you set it up you can design a nice profile for your business.

I would recommend that you use the same graphic or logo you have on your blog, on your YouTube Channel. Once again, I am happy to help you create a matching logo if you can't do it yourself.

Social networking can be a big part of your promotional efforts. Your YouTube channel can be used to build a growing list of people who are interested in your stuff or just have things in common with you or interest in your interests.

Place You Must Brand Yourself #3:

The #3 place to brand yourself is Twitter. Getting on Twitter is simple. You can go set up an account at their web site and proceed to build your profile and list of friends and contacts. Then you can share and get messages from them.

With Twitter each Tweet will only be 1 or 2 sentences long. Your Twitter page should have a graphic or logo that matches your youtube channel and blog.

By having matching graphics on all 3 of these, you are presenting a very professional image.

This can throw you way ahead of your competitors and help you big time in your marketing efforts.

Okay! Let's wrap this up. As you present your business to the world and show your brand, do it professionally. One way to accomplish this is by adding custom graphics to your blog, YouTube Channel and Twitter Page. Your prospects will be more inclined to do business with you or at least look into you business further if they view you as being a real professional.

These tips should improve your brand perception. We can help.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

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