| Small Business Marketing Strategies To Get All the Affluent Clients You Desire |
| Articles - Lifestyle |
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Most small business owners, consultants, and advisors want to get on the radar of wealthy prospects and clients. To make this happen, you need to include unique presentation, media, and marketing methods in your small business marketing plan. The industry experts at this year's Affluent Summit show you how to do just that!
Most small business owners, consultants, and advisors want to get on the radar of wealthy prospects and clients. To make this happen, you need to include unique presentation, media, and marketing methods in your small business marketing plan. The industry experts at this year's Affluent Summit show you how to do just that! Small Business Marketing Strategies: Make one-on-one time quality time An excellent Small Business Marketing Strategy is storytelling, which you can use to connect with high net worth prospects and clients on deeper levels-even if you're not affluent yourself. My colleague, Mark Satterfield of Gentle Rain Marketing, is an expert at integrating storytelling to attract high net worth clients. He is also the author of Unique Sales Stories. He shares that using stories and experiences is a great small business marketing strategy because it is a non-threatening way of engaging affluent prospects in conversation at a variety of events, with social events being at the top. When this strategy is properly implemented it can increase your business immensely. Small Business Marketing Strategies: Develop your media personal A great small business marketing strategy to attract all the wealthy clients you desire, is to leveraging TV, radio, and social media. Wayne Kelly, the owner of On Air Publicity and co-host of the Wayne and Jayne show, on KBS in British Columbia, shares insight's you must know to build a lasting relationship with media sources, as well as what NEVER to do. In our Affluent Summit meeting, Richard Weylman (affluent expert and founder of the Weylman Center for excellence) explains that average advisors spend only three hours a week prospecting. However, top advisors devote 18 hours each week (6 times as much!) to this project. He also shares that advisors planning to target the affluent are best served by replacing their USP (Unique Selling Proposition) with a UVP (Unique Value Proposition). He also shares how important it is to include relationship marketing techniques in your small business marketing plan. Simply by spending more time learning about your clients and prospects, showing them that you truly care, and delivering solutions that target their distinct needs, you won't have to worry about any competition. Small Business Marketing Strategies: Get comfortable on stage While it's great to be capable of connecting with high net worth prospects and clients one-on-one, it's rarely enough to become a top producer according to Dr. Topher Morrison, the best-selling author of Stop Chasing Perfection and Settle for Excellence. He shares how important perfecting presentation skills are, be it to groups of 2 or 2000. Some of his best advice to connect with the affluent includes bringing emotion into the presentation and making your presentation seamless. Small Business Marketing Strategies: Develop your media personal To really branch out and get all the affluent clients you desire, it helps to properly leverage TV, radio, and social media. While most advisors and consultants connect with prospects and clients one-on-one, according to Dr. Topher Morrison (the best-selling author of Stop Chasing Perfection and Settle for Excellence) that may not be the best option. He shares that mastering the art of presentations for small groups, as well as large, is critical. When you connect on an emotional level with your ideal prospects, they will be lined up to work with you. All of these affluent experts-along with seven others -will be sharing their small business marketing secrets at this year's Affluent Summit from April 11-15. This innovative, Web-based conference is a must-attend for anyone who desires to have more wealthy clients. To reserve your spot at this exciting FREE event or to learn how to access the interviews after the event is over, simply register online at AffluentSummit.com. DISCLAIMER: This article is provided as information only and is not to be taken as financial advice. Annette Bau, CFP(r), is the founder of FinancialAdvisorMarketingPractices.com and the author of numerous books and products. |