Room 101 Jewelry And The Brand's Illustrious Founder Matt Booth
Articles - Lifestyle
A useful writeup on the Room 101 style, Room 101 Jewelry and its famous Founder Matt Booth. This essay charts the reader through the history of the Room 101 label franchise and its quick rise to the top of the gothic jewelry industry.
by StephenKrueger


A useful discussion regarding the Room 101 brand, Room 101 Jewelry & the brand's famous founder Matt Booth. This discussion charts the reader through the history of the Room 101 label label and its rapid promotion to the peak of the gothic sterling silver jewelry world.

Who is Matt Booth, & what is Room 101?

ROOM 101 is a boutique line luxury line of biker silver jewelry founded in 2003 by musician Matt Booth, who was sparked by his obsession with tailored jewelry to start his own brand. Like almost every other biker sterling silver mason out there, Matt Booth's past has been special. Matt Booth is a keen jeweler, bass player, tattooist, & to top it all off , Matt Booth is an ex-member of a top US Marines unit.

Matt Booth's Sources of Inspiration

As a U.S. Marine posted to the Asian continent, Matt Booth perceived the rich culture in Asia and the Middle East especially intriguing. Matt Booth's experience as a marine evolved to be a significant period both in his private life & his career as a jeweler. He relocated back to Hollywood in 2000 to play music as a bass player. As he went, Matt Booth stumbled onto jewelry during his involvement in the music scene and "instantly became obsessed & started tinkering with the craft." Matt Booth quickly identified a fan base for motorbiker silver jewelry, and went about building name for himself in the biker silver jewelry scene. Room 101 was created in 2003 & is currently reaching its seventh birthday. It is this fusion of Asian Exposure coupled with numerous nights of taking in the vibes on the Sunset Strip that give Room 101 its base in both style and create. As a result of his rock musician experience, Matt Booth's Room 101 designs are rather edgy, profound & quite rebellious in mood & style. Because of his Asian exposure, Matt Booth's Room 101 biker sterling silver works successfully create a paganistic, ritualistic look which a handful of jewelers can reforge. Many years later, Matt Booth's Asian feelings became the impetus for his design of FU, the icon of Matt Booth's Room 101 Collection.

Matt Booth's Room 101 biker silver jewelry is a better than everyone else; the works feel beautifully heavy & well-crafted. Room 101 jewelry pieces are extremely nice to wear, & the keen eye to detail in every piece of motorbiker sterling silver is unsurpassed. While Room 101 has also initiated venturing into diamond, platinum and white gold jewelry to tailor to a wider circle of followers of sterling silver, Room 101's silver sterling products remains the hallmark of the Room 101 line, and avid bikers continue to form the bulk of Matt Booth's customer base. Through the past 3 years, Room 101 has been appearing in top lifestyle, fashion, and specialty magazines worldwide, & has made guest appearances on major network television. Room 101 is gradually getting momentum, & Room 101's international & domestic clientele continuing to grow. Today, Room 101 is offered in numerous premier stores worldwide.

Why replicas, fakes & Room 101 inspired jewelry is rising in popularity

In recent days, Room 101 jewelry has faced adversity from numerous offshore competitors with the talent, resources & ability to offer equally detailed, gorgeous & well-crafted luxury gothic silver jewelry to bikers and other fans at a fraction of Room 101 jewelry prices. Now, fans of gothic silver jewelry have a wide range of alternatives to original Room 101 jewelry. Gothic silver jewelry fans are beginning to wise up to the ugly truth behind branding, which is really nothing other than an illusion. Brand is not something that customers will always be willing to bear the cost for. In view of the widespread affordability of cheaper and just as attractive offerings, it is little wonder that luxury label jewelry isn't an unusual or rare sight on the streets despite the luxury brand pricing of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on luxury label jewelry when you could easily get a almost identical product made from the same best grade 925 sterling silver at a small fraction of the cost?

However, in buying alternatives in the form of replicas or similarly styled inspired designs, it is critical to understand and confirm the grade of jewelry you are buying. Room 101 Jewelry competitors range from top grade alternatives & close replicas by real jewelers to mass-producing bootleggers mass manufactured low grade bootlegs made from base metals such as aluminium & copper.

For a thorough and comprehensive discussion of fakes and replicas, the writeup at the Chrome Hearts page will be very useful and informative.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.