Marketing Strategies of the Top Perfomers
Articles - Lifestyle
Earlier this year I partnered with a network marketing company called LifePath Unlimited. At the time I was shocked to learn that about 95% of people who start home based businesses fail to make any serious money. There are obviously a number of valid reasons to explain this shocking statistic. However a key reason is how one goes about marketing. Even within my own company, that is, Lifepath Unlimited, I notice that its business partners vary in their choice of marketing strategies.
by PaulGSaver


Earlier this year I partnered with a network marketing company called LifePath Unlimited. At the time I was shocked to learn that about 95% of people who start home based businesses fail to make any serious money. There are obviously a number of valid reasons to explain this shocking statistic. However a key reason is how one goes about marketing. Even within my own company, that is, Lifepath Unlimited, I notice that its business partners vary in their choice of marketing strategies.

Old school approaches to flogging your products don't really need an introduction. For the record, they include cold calling, placing advertisements in newspapers, buying leads, recruiting family and friends, putting up posters around town and the like. Within my company; LifePath Unlimited there are many who persist in these old school methods.

New school marketing strategies take advantage of the Internet as a powerful medium to reach the masses. These strategies include advertising through social network sites, websites, pay per click advertising, article writing, using videos. Did you know that web sites that include a video have the highest lead conversion rates? LifePath Unlimited members are using all these strategies.

Whilst LifePath Unlimited business partners use all the strategies listed in this article, by far, the highest achievers tend to use new school marketing strategies more than the old school approaches.

Now why does it make a lot of dollars and cents to go for new school marketing strategies, even exclusively? Simply because by doing so, you are leveraging your efforts. It means in short, that you maximize the bang for your buck. My LifePath Unlimited mentor tells me that its better to work smart than just hard.

A trend worthy of note is attraction marketing. Traditionally and indeed the practice of most companies is to advertise directly their products and their company name at the front end of their advertising campaigns. Whilst this may be advantageous for large well established companies whose name and products are well trusted, for small unknown companies, such as LifePath Unlimited, with little known products, it is an uphill battle.

Attraction marketing then is a way to genuinely serve the buying general public. It also gives business leaders a push to always be learning and expanding their knowledge base. In doing so, you become an expert in your field and you establish yourself as a trusted authority. The result is greater traffic to your business and greater conversion rates. As a LifePath Unlimited business partner, that all means me becoming a money magnet.

Any body who is anybody in LifePath Unlimited uses attraction marketing. By doing so, it sets you up to be seen as a leader in your specific field. People come running to you rather than you going to them. How good is that for the future of your business? This is the path I am definitely heading as I work my LifePath Unlimited business.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

For those of you looking to establish a successful home based business, before you do anything else, check out Paul Saver's excellent FREE REPORT on how to select the right company for you amidst all the scams out there. It may save you lots of time, money and pain. LifePath Unlimited Click here to get your own unique version of this article with free reprint rights.