Learn How To Be A Great Radio And TV Guest | Lifestyle

Learn How To Be A Great Radio And TV Guest

by AnnieJennings

To be a great guest you need a top notch set of media skills and knowledge. With radio and TV, you reach so many people that if you are not ready that is, prepared, you may not be able to make your publicity pay off for you. Here are publicity tips to help you do a great job. The tips include how to look and sound like a polished pro, tips on how to be promotional during the interview and etiquette tips to add to your success.

Tips! During the pre-interview with the producer or journalist, please do not attempt to influence the producer or journalist to slant or change the original segment idea. This is because the article, story or segment idea is most likely already set in stone by Managing Editors or Executive Producers and your media contact has very little flexibility. Always give the media the info they are looking for first so they can complete their assignment otherwise, they might decide to move on to another expert. If you do a great job for them, that is, you are on target and on message without meandering off topic or discussing topics that fall outside the scope of the placement, they will use you again.

Never Cancel A Segment Or Appointment With The Media! Once you represent that are able for the media opportunity, please do not change your mind because the producer or journalist moves immediately to finalize the media placement on their end. If you pull out you upset the booking process you leave the producer or journalist in a tough spot. This business is built on trust so never do anything to jeopardize the trust the media has in you. When you make a commitment, stick to it, even if something comes up that you feel is more important. Your word should be worth gold in this industry!

Prepare your talking points in advance of your pre-interview or interview with the media. This way, you will appear to have command over your area of expertise and knowledgeable about the issue under discussion. You will avoid stumbling for thoughts or concepts. If the media doubts your ability or expertise in the pre-interview, they will not use you for the placement. They simply have no choice. Their job is to book top qualified experts and if you indicate you are not that, they have to move on. Everything you do is evaluated by the media with the thought in mind - is this book author or expert the perfect expert for the story or the segment? You can make the media contact confident in choosing YOU if you are ready and prepared to discuss the topic. Create at least five discussion points on the topic before you speak to the producer or journalist.

The media moves fast and they need to be able to connect with you quickly, at all times. If you have presented yourself as the guest or expert, be available. Give the media your cell phone for direct access. Do not make them go through voice mail or layers of phone prompts. Just give them your cell phone and when it rings, answer it. Set it up in advance, that if your cell phone rings, you will be in position to answer it. If for any reason, the call goes to voice mail, access it immediately and return the call right away. This way, the media will remember you as a great guest.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

Discover more information on how be the media's dream guest. If you want publicity on TV or publicity on radio, learning the skill set of an experienced and professional guest is critical. Experience incredible success with your publicity and promotion strategy and you can do this by learning a professional skill set. Find out how.