Giani Inspirations Jewelry And The Brand's Illustrious Founder
Articles - Lifestyle
An informative discourse about the brand and its illustrious Founder.
by SamThomas


A useful essay regarding the brand & the brand's illustrious founder.

This writeup takes the reader through the founding of the GI label brand and its quick ascension to the peak of the gothic jewelry world.

Peter Giani was born and raised in Leningrad, Russia; known today as Saint Petersburg. Being a young boy in the historical capital of ancient Russia known for its rustic, beautiful architecture and medieval beauty had a profound impact on the creativite instincts of the young artist.

From his very first days as a child, the budding artist was always unique, & had his own distinct style & taste. Having held a strong interest in art ever since the age of five, drawing and sketching on any paper he was able to lay his hands on. He decided to live his dream as an artist, & applied to the St. Petersburg Academy of Arts. Following his successful admission into the illustrious institution, he excelled in the art of oil canvas. As a student, he made his own canvases, concocted his own paint, & created touching works of art, which enraptured teachers, peers & artists alike.

Seeing greater opportunities for growth & recognition abroad, Giani decided to move to America, where he began working for small jewelry shops handling minor work in Los Angeles, California.

Upon learning the ropes, he began creating his own works of art expressing his personal style and flair. He bravely left his jobs & decided to start his own shop and establish a name for himself.

Despite working in a highly competitive gothic silver jewelry industry, Giani strives to be the best at what he refers to as -"Art of Charms". Much of his art pieces consist of intricately crafted charms in various themes and designs. His most valued & popular works of art however, are his recent models in gothic sterling silver jewelry. His recent line of jewelry named Dreams In Africa (DIA), reflecting the spirit of African culture is his personal favorite.

Giani has joined efforts with many of the best designers and manufacturers we all know today, & has done impressive work for top brand name gothic designers. He has learned from every mistake, gleaned experience from every accomplishment, and has mustered these tools of knowledge into his creative cache. On top of his ability to mentally image multi dimensional objects, his "inspirations" have turned into masterful pieces. His jewelry has found favor with many celebrities, for example Sylvester Stallone.

Why Replicas & Fakes Are Rising In Popularity

In recent days, the Giani brand has faced adversity from countless offshore competitors with the talent, resources & ability to offer equally detailed, gorgeous and well-crafted luxury gothic styled silver jewelry to bikers & other rock-culture lovers at a tiny fraction of its prices. Now, fans have easy & affordable access to an extensive range of alternatives to original jewelry, and as such, they are waking up to the ugly truth behind branding, which is truly nothing more than an imaginary concept.

Brand is not something that customers will always be willing to bear the cost for. Given the widespread availability of cheaper and just as intricate offerings, it is little surprise that designer label jewelry isn't an uncommon sight on the streets despite the premium brand prices of the original. The new, streetwise sentiment is: why bust the bank on luxury label jewelry when you could easily get a nearly identical piece forged from the same best quality 925 sterling silver at a tiny fraction of the cost?

However, in buying alternatives in the form of replicas or similarly styled inspired designs, it is critical to confirm the quality of jewelry you are paying for. Giani Inspirations Jewelry competitors range from top quality alternatives & close replicas by real jewelers to mass-producing bootleggers mass produced low grade imitations made from low-grade materials such as steel & copper.

For a comprehensive documentary of fakes and replicas, the writeup at the Chrome Hearts Online page will be very useful and informative.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.