| Chrome Hearts: The Chrome Hearts Culture |
| Articles - Lifestyle |
|
This article examines the Chrome Hearts brand and why its adherents are attracted its jewelry so much. It documents the challenges faced by the CH brand as a result of changing perceptions of brand and growing consumer maturity.
This essay examines the Chrome Hearts brand and why its adherents love its jewelry so strongly. It delves into the adversity facing the CH label as a result of evolving perceptions of brand and increasing consumer maturity. In summary, Chrome Hearts may be most accurately described as the Tiffany & Co equivalent of gothic silver jewelry for affluent, alpha characters with anti-establishment ideals & mindsets. Hence, Chrome Hearts naturally tends to appeal to celebrity rock stars, rock fans, bikers and other free-spirited individuals seeking alternatives to mundane, conformist classic clothing, apparel and jewelry. For example, we examine the extensive list of celebrities who wear CH jewelry: Lou Reed; Steve Jones; Britney Spears; Jay-Z; Elton John; Martin Lawrence; Tony Leung; Lee-Hom Wang; Ashlee Simpson; Lenny Kravitz; Cher; Eddie Murphy; Jamie Foxx; Karl Lagerfeld; Angelina Jolie; Pamela Anderson; and the Osbournes. The fans who love Chrome Hearts gothic silver jewelry adore it not so much for the brand. After all, brand-chasing is simply another form of uniformity and conformism. Rather, what fans are really looking for is well-crafted, one-of-a-kind gothic-styled gothic silver jewelry which gives its bearer a powerful, magnetic image cocktail fusing non-conformism, empowerment, daring and wealth. And few can claim to produce sterling silver gothic style jewelry as expertly as Chrome Hearts does or used to do. However, this fashion reality is a cardinal weakness of the label's premium market business model. Chrome Hearts replicas, fakes and Chrome Hearts inspired alternatives In recent times, Chrome Hearts has faced adversity from countless offshore competitors of equal capacity and talent, resources and ability to deliver equally intricate, stunning & expertly crafted luxury gothic silver jewelry to bikers and other fans at a small fraction of the authentic items' prices. Now, fans of gothic silver jewelry have a wide range of alternatives to original Chrome Hearts jewelry. Customers are beginning to wise up to the ugly truth behind branding, which is really nothing more than an imaginary concept. Brand is not something which customers can always be expected to pay for. Given the widespread availability of cheaper and often equally attractive offerings, it is no wonder that designer label jewelry isn't an uncommon sight on the streets despite the luxury brand pricing of the original. The new wisdom is: why bust the bank on designer label jewelry when you can get a near identical product made from the same top grade 925 sterling silver at a tiny fraction of the cost? However, in purchasing alternatives in the form of replicas or similarly styled inspired designs, it is critical to know the grade of jewelry you are buying. Competitors range from top grade alternatives and close replicas by real jewelers to mass-producing bootleggers mass producing cheap imitations made from base metals such as steel and copper. For a comprehensive discussion of Chrome Hearts fakes and replicas, the writeup at the Chrome Hearts page will be very useful and informative. DISCLAIMER: This article is provided as information only and is not to be taken as financial advice. The writer is a New York-based veteran jewelry expert with 10 years of craftsmanship experience under his belt. He is an expert on jewelry craft and fashion analysis. To learn everything you need to know about selecting top grade replicas made from real sterling silver jewelry, visit Gothic Jewelry |