19 Your Guide to an Effective Real Estate Marketing: Direct Mail Copywriting Made Simple PDF Print E-mail
Written by M. B. Bradley   
Thursday, 02 July 2009 13:46
Do you find it so exhausting preparing your real estate postcard marketing materials? Let me share with you a useful advice on how to make your postcard mailing a lot simpler.
by M.B.Bradley


Do you find it so exhausting preparing your real estate postcard marketing materials? Let me share with you a useful advice on how to make your postcard mailing a lot simpler.

The idea is simple. The premise rests on the fact that most of us know what we want to say. And we can say it, but we don't always say this in the proper order.

You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.

Make sure to include sub-headlines in your real estate direct mail. And when you are satisfied with the completeness of the content, print a copy.

Now take a pair of scissors and cut the document into "paragraph size" pieces. Make sure that each piece you cut contains one - and only one - paragraph on it. (This assumes that you've been writing in short bursts of paragraphs all along!)

Now read through these again. And now that these are separate pieces of paper, decide if you want to keep these paragraphs in the same order. You may decide that you've mentioned your offer to early in your letter. Take that paragraph and others dealing with the offer and place them behind others.

Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.

So rework the copy until you are happy. You can even make another printout and start the whole process again. This method has been proven effective for copywriters to have that 'flow experience' while working on their real estate direct marketing materials.

The end result basically lies in your hands. You decide how many times you have to repeat the process until you come up with a flawless copy. Creating your postcard mailing will be over before you even know it.

What at one time appeared to be an overwhelming task and simply out of your grasp is now tamed and brought under control. Don't you wish everything worked like that?

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

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