Deciding On An Insurance Marketing Plan PDF Print E-mail
Written by John Gaddy   
Wednesday, 12 May 2010 20:50
Insurance marketing, no matter what kind of insurance you sell, is vital. Having an insurance marketing strategy is the crux of your entire existence. Without it, you will be working much harder and going nowhere. An effective plan nowadays involves the internet.
by JohnGaddy


Insurance marketing, no matter what kind of insurance you sell, is vital. Having an insurance marketing strategy is the crux of your entire existence. Without it, you will be working much harder and going nowhere. An effective plan nowadays involves the internet.

Too many people think that doing any type of advertising online will bring in global results. For many companies this is of course ideal. However, in the insurance industry, you can only do business where you are licensed, and this is usually the state you live in and perhaps those bordering it. No fear - you can still manage any online ads to be visible only in your desired locale.

Your marketing plan should be heavily dependent on the type of insurance you are selling. For instance, finding new clients for term life insurance will be easier than searching for leads for long term health care programs (those that pay for rehab and nursing facilities).

No matter what, you'll need a website. If you haven't figured this out as yet, then start working on it tomorrow. Today, you need to research your options online and find a company that provides templates and low prices in exchange for about five pages - which is plenty of space! Make sure you have all your contact info there so prospects can get in touch. Then, make sure you have your smart phone with you so that you can respond to emails, voice mails and texts immediately. That alone will get you referrals.

Next, put some small simple ads in your local newspaper and in online bulletin and newsboards. Add links to your site.

The website helps to market you while you are busy. Marketing is a full time job, which is impossible if you are trying to do the job that makes you money. If you set up your site the right way, you can receive questions, texts, and emails directly on your smart phone and reply right away. Let your clients know right away how professional and responsive you are. Soon, referrals will be coming in too.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

For the most effective insurance marketing strategies be sure to visit our website at insurancenewsletters.com. Foresight Publishing is the number one source in the insurance marketing industry.