| Can Your Football Boots Cause Injuries? Nike Say No |
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| Written by Tom Doerr |
| Thursday, 21 October 2010 10:28 |
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The branding competition has been claimed by Adidas after their boots scored more goals in the South Africa World Cup than any other brand. Players sporting the new Adidas F50 Adizero scored a total 41 goals during the competition.
The branding competition has been claimed by Adidas after their boots scored more goals in the South Africa World Cup than any other brand. Players sporting the new Adidas F50 Adizero scored a total 41 goals during the competition. Senior Adidas marketing directors claimed that 2010 has been their most successful campaign but have released no figures. Australian marketing director Simon Millar noted that it would be foolish to measure sales just yet as "most people buy their footy boots at the start of the season". Competing with bitter rivals Nike, the company splashed over 400 million US dollars on the campaign which included designing and producing the controversial Jubilani ball. However Nike stole much of the attention at the last minute with their 'write the future' campaign which was viewed more than 15 million times on YouTube alone. Most players prefer bladed studs due to their ability to aid acceleration when sprinting but for firmer ground many choose to revert to the traditional circular stud design. Players are not forced to wear any particular type of boot apart from whichever brand they might be sponsored by. They are also not given advice on the impact it can have on stability and resistance. Most professionals have commissioned some form of hybrid configuration of stud layout, often combining circular studs with blades. Combine this with the large variations of configurations and the problem is difficult to monitor. The boot itself is made of a single piece of Japanese Teijin micro-fibre and moulded onto a single plate of ultra light poly carbonate with inbuilt studs. Darren Brent was the first player to test drive the boots and his reaction was that they were the lightest he had ever worn. He will be sporting them at the start of the new season, possibly out of choice, possibly out of obligation; the rest of the public will be able to get their hands on them at the start of august. DISCLAIMER: This article is provided as information only and is not to be taken as financial advice. The new Nike Mercurial is supposed to get rid of this issue. Valencia is without his Manchester United Football Shirt for at least the next season. |