Google Adwords Tips PDF Print E-mail
Written by Hass 67   
Tuesday, 05 May 2009 15:26
Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.
by Hass67


Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.

Click Through Rate (CTR) is very important for the success of your campaigns. CTR is the number of clicks in 100 impressions your ad will receive. In order to get a good CTR, you need to learn how to write enticing ads for the people to click. It is a delicate balance. High CTR may not result in good conversions. Aim for a CTR above 2%.

Quality Score is something that is very important for you to understand. Google has never told anyone how it actually calculates Quality Score. Only help Google has provided to the Adwords users is that now it tells whether Quality Score is Great, OK or Poor. High Quality Score means Google likes your website and is willing to advertise it for a very low minimum bid like $0.02-0.04.

Google wants relevant websites are advertised on its search engine. Relevant to the keyword on which it is being advertised. Quality Score is determined by your website in the beginning of a new campaign. Poor quality score is a way Google uses to tell you that your website is not relevant.

If Google thinks that your website is not relevant, it will give poor quality score to your site. This way Google is telling you to make your website relevant for that particular keyword.

If you want a great quality score that you will have to optimize each page of your site to one particular keyword and then advertise that page fort hat keyword. Google want quality content on its search engine. Poor quality means poor user experience and it is harmful to Google in the long run.

The position of your Ad depends on Ad Rank Matrix. Ad Rank= (CTR) (Your Bid) (Quality Score). Aim for a great quality score, bid high in the beginning to reach top 3 ranking in order to build up a good CTR for your new campaign. Try to get a CTR of 2% or more. Later on you can lower the bid after your CTR has stabilized.

Google also maintains a quality score of your general account. Your overall CTR in the account should never ever fall below 1% in my opinion. If your account gets assigned a poor quality score, it will affect your new campaign as well and if your account has a great quality score, Google will reward you more by assigning very low minimum bids for new campaigns as well. Be careful!

But even if you do every thing right, doesnt mean that you are on safer ground. Your can get Google Slap anytime. No one knows the exact reasons for a Google Slap. Google Slap is the way Google uses to tell you to buzz off and dont use Google anymore. Learn to beat Google at its own game with Google Ambush!

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

Mr. Ahmad Hassam is a Harvard University Graduate. He is interested in Making Money Online. Read more about Google Ambush. Make Money Online! Read How To Get Massive Web Traffic!