Shake It Off, Crybaby! 7 Start Ups Built to Succeed in this Brutal Economy. PDF Print E-mail
Written by Steve Fawcett   
Sunday, 03 May 2009 15:41
What do you have in common with the founders of FedEx, Microsoft, Trader Joe's and HP? They were all struggling through tough economic times, but they had a vision, and they weren't going to let an economic downturn stand in their way. They started their business in spite of the financial crunch the country was in...and the rest, as they say, is history.
by SteveFawcett


What do you have in common with the founders of FedEx, Microsoft, Trader Joe's and HP? They were all struggling through tough economic times, but they had a vision, and they weren't going to let an economic downturn stand in their way. They started their business in spite of the financial crunch the country was in...and the rest, as they say, is history.

1: Web Business Back in the day, they used to say "Go West Young Man..." Now it's "Go WEB Young Man..." The internet is the Wild West for anyone who wants to start a business, and you don't have to be a computer geek to make the jump. These days, designing a website yourself is easy. If you disagree, you can always get a web designer or marketing company to help you.

2: Computer Upgrades and Repair If you're computer savvy, then you already have a recession-proof talent. If everyone you know looks to you for help when their laptops break down, you might want to think about starting your very own computer repair business.

3: Health Care Items It's not just you. Everyone is getting older. In fact, the median age of our whole population is climbing. Here's the cold hard facts - when age goes up, health declines. The people who make up our rapidly aging population will continue to make buying healthcare products and services a top priority. Because the economy may not be healthy, but they want to be.

4: Selling Cosmetics There's a strong market for cosmetics in any economy, because cosmetics do more than help us look good, they help us feel better.

5: Job Search Company/Career Coach When the national economy is tight, people get downsized. When people get downsized they turn to Job Search companies and Career Coaches. You'll know if this career is right for you: If you are good with people and are good at creating and using a network, this booming business might very well be the perfect choice for you. Then you can make a satisfying career out of helping other folks with theirs.

6: Mediator It's human nature: People will constantly have disputes they need settled. In challenging economic times they are more likely to choose to a mediator. Mediators are a less expensive alternatives to lawyers. Are you a gifted negotiator? Then you should look into the growing field of mediation.

7: Debt Collection It's tough but true - when times like these put the squeeze on folks... some can't pay their bills. This may not sound like a cheery career, but it has real growth potential in an economic downturn. Here's something that might make it easier to live with: many times you can choose to work from home as an independent contractor.

DISCLAIMER: This article is provided as information only and is not to be taken as financial advice.

Supercharge your start up with customized marketing solutions from Steve Fawcett, President of Phibnax LLC. From the Super Bowl to web content creation and SEO, Steves blue sky thinking has built some of the nations biggest brands, and sold hundreds of millions of dollars in products and services. Check out phibnax.com for more thoughts about how your business can thrive in this tough economy.